“Driving change while achieving commercial, environmental and ethical goals. An established beauty brand and a startup shoe company took the stage at NRF 2020 Vision: Retail’s Big Show to illustrate how purpose-driven business models can provide the impetus to drive change while achieving commercial, environmental and ethical goals.
In ... Llegir més
03
febr.2020
24
juny2019
“I know it sounds crazy, but every time I have made a decision that is best for the planet, I have made money.”
The Way I Work: Yvon Chouinard, Patagonia
Patagonia’s founder still loves to blaze a trail. He takes copious time off, lets employees manage themselves, and ... Llegir més
10
juny2019
"Unilever's sustainable brands grow almost 50% faster than rest of business
Unilever has once again announced an impressive performance from its "sustainable living" brands, a category that has grown from 18 to 26 brands in the last year." More info here
26
maig2019
A few weeks ago I was invited to Koblenz, Germany to present the Barcelona City Branding Project.
Oriol Iglesias, from Esade Business School summoned me to the annual meeting of Medinge Group, a European think tank that promotes ‘branding with conscience’. From this association, professionals from all over the ... Llegir més
26
maig2019
Fa unes setmanes em van convidar a Koblenz, Alemanya per presentar el Projecte Marca Barcelona.
Em convocava l’Oriol Iglesias, d’Esade a la trobada anual de Medinge Group, un think tank europeu que promou el ‘branding with conscience’. Des d’aquesta entitat, professionals d’arreu del món reflexionen sobre com ... Llegir més
11
maig2019
Beyond the bottom line: should business put purpose before profit?
By Andrew Edgecliffe-Johnson
11
maig2019
Strategies to help directors overcome resistance to #ESG issues at director level:
1. Overcoming denial.
2. Persuading hardheaded.
3. Turning good intentions into good results.
4. Spurring the complacent into action
How Board Members Really Feel About ESG, from Deniers to True Believers
By ... Llegir més
11
maig2019
“Purpose is not the sole pursuit of profits but the animating force for achieving them.
Profits are in no way inconsistent with purpose – in fact, profits and purpose are inextricably linked. Profits are essential if a company is to effectively serve all of its stakeholders over time – ... Llegir més
05
maig2019
” We firmly believe that the health of people and planet are interconnected. Both need to be nourished and protected. At the same time, the world over, people are reinventing how to eat, drink and socialize over food. In line with our ‘One Planet. One Health’ vision ... Llegir més
22
gen.2019
844 MILLION PEOPLE LACK ACCESS TO CLEAN WATER
Stella Artois partnered with Water.org to help change this.
With your support, since 2015, we’ve helped change the lives of more than 1.7 million people with access to clean water. And there’s so much more we can do. Our goal is ... Llegir més