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05

març2020

“The power of purpose-driven” by Hayley Leibson

"2017 was a year of reckoning in the tech industry. Due to the countless scandals around sexual harassment, the lack of inclusion related to gender and race, deficient governance and multiple ethics violations, the tech field seems as if it is in freefall. ,..." See the article here ... Llegir més
5 març 2020consol vancells

03

febr.2020

The Body Shop and Adelante Shoe Co.: Companies built with purpose

“Driving change while achieving commercial, environmental and ethical goals. An established beauty brand and a startup shoe company took the stage at NRF 2020 Vision: Retail’s Big Show to illustrate how purpose-driven business models can provide the impetus to drive change while achieving commercial, environmental and ethical goals. In ... Llegir més
3 febrer 2020consol vancells
MarYvonChou-1725×810-PAN_23852

24

juny2019

The Way I Work: Yvon Chouinard Founder of Patagonia

“I know it sounds crazy, but every time I have made a decision that is best for the planet, I have made money.” The Way I Work: Yvon Chouinard, Patagonia Patagonia’s founder still loves to blaze a trail. He takes copious time off, lets employees manage themselves, and ... Llegir més
24 juny 2019consol vancells
UNILEVER LOGO

10

juny2019

Unilever’s sustainable brands grow almost 50% faster than rest of business

"Unilever's sustainable brands grow almost 50% faster than rest of business Unilever has once again announced an impressive performance from its "sustainable living" brands, a category that has grown from 18 to 26 brands in the last year." More info here
10 juny 2019consol vancells
Lorenzo Quinn – Support

26

maig2019

Purpose and Profit: An Inextricable Link

A few weeks ago I was invited to Koblenz, Germany to present the Barcelona City Branding Project. Oriol Iglesias, from Esade Business School summoned me to the annual meeting of Medinge Group, a European think tank that promotes ‘branding with conscience’. From this association, ... Llegir més
26 maig 2019consol vancells
Lorenzo Quinn – Support

26

maig2019

El vincle indissoluble entre el propòsit i els beneficis

Fa unes setmanes em van convidar a Koblenz, Alemanya per presentar el Projecte Marca Barcelona. Em convocava l’Oriol Iglesias, d’Esade a la trobada anual de Medinge Group, un think tank europeu que promou el ‘branding with conscience’. Des d’aquesta entitat, professionals d’arreu del món reflexionen sobre com ... Llegir més
26 maig 2019consol vancells
Triple Bottom Line

11

maig2019

Beyond the bottom line: should business put purpose before profit?

Beyond the bottom line: should business put purpose before profit? By Andrew Edgecliffe-Johnson
11 maig 2019consol vancells
How Board Members Really Feel About ESG, from Deniers to True Believers

11

maig2019

Estratègies per ajudar a la direcció a superar la resistència a qüestions ESG.

Strategies to help directors overcome resistance to #ESG issues at director level: 1. Overcoming denial. 2. Persuading hardheaded. 3. Turning good intentions into good results. 4. Spurring the complacent into action How Board Members Really Feel About ESG, from Deniers to True Believers By ... Llegir més
11 maig 2019consol vancells
Larry Fink, presidente de BlackRock SAMUEL SÁNCHEZ

11

maig2019

BlackRock – Carta anual 2019 de Larry Fink a los directores: “Propósito y rentabilidad”

“Purpose is not the sole pursuit of profits but the animating force for achieving them. Profits are in no way inconsistent with purpose – in fact, profits and purpose are inextricably linked. Profits are essential if a company is to effectively serve all of its stakeholders over time – ... Llegir més
11 maig 2019consol vancells
Danone goals by 2030

05

maig2019

Danone – SERVING A FOOD REVOLUTION BY 2030

” We firmly believe that the health of people and planet are interconnected. Both need to be nourished and protected. At the same time, the world over, people are reinventing how to eat, drink and socialize over food. In line with our ‘One Planet. One Health’ vision ... Llegir més
5 maig 2019consol vancells
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Entrades recents

  • Barcelona. La construcción del relato colectivo de la ciudad y “las grietas del relato oficial” – UPF
  • The Barcelona brand or how to create a city brand – Esade Alumni Events
  • La ciudadanía, protagonista en la construcción del relato y la marca Barcelona – Alumni UPF – BSM
  • La marca Barcelona, en procés per Victor Costa a Via Empresa
  • Choque de memorias: la cultura y el trauma en Barcelona (II), por Jorge Carrión

Etiquetes

#brandingwithconscience #danone #rsc #brandingforgood #esg #csr #branding #purpose #LarryFink #BlackRock #brandingwithpurpose #lectura #reading #goodread #books #purpose #people #environment #profit #esg #csr Abraham Maslow aigua antoine de saint-exupery a portada bach Barcelona bellesa benefici biografia del silencio brand branding burgos Camino Camino de Santiago cantar catedral de burgos clive sirken colors compartir comunicació consumidor correu electrònic csr danone digital e-mailing ebay esg misión ods patagonia profit propòsit purpose revolucio digital sostenibilitat sustainability unilever ítaca
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