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03

febr.2020

The Body Shop and Adelante Shoe Co.: Companies built with purpose

“Driving change while achieving commercial, environmental and ethical goals. An established beauty brand and a startup shoe company took the stage at NRF 2020 Vision: Retail’s Big Show to illustrate how purpose-driven business models can provide the impetus to drive change while achieving commercial, environmental and ethical goals. In ... Llegir més
3 febrer 2020consol vancells
MarYvonChou-1725×810-PAN_23852

24

juny2019

The Way I Work: Yvon Chouinard Founder of Patagonia

“I know it sounds crazy, but every time I have made a decision that is best for the planet, I have made money.” The Way I Work: Yvon Chouinard, Patagonia Patagonia’s founder still loves to blaze a trail. He takes copious time off, lets employees manage themselves, and ... Llegir més
24 juny 2019consol vancells
UNILEVER LOGO

10

juny2019

Unilever’s sustainable brands grow almost 50% faster than rest of business

"Unilever's sustainable brands grow almost 50% faster than rest of business Unilever has once again announced an impressive performance from its "sustainable living" brands, a category that has grown from 18 to 26 brands in the last year." More info here
10 juny 2019consol vancells
Larry Fink, presidente de BlackRock SAMUEL SÁNCHEZ

11

maig2019

BlackRock – Carta anual 2019 de Larry Fink a los directores: “Propósito y rentabilidad”

“Purpose is not the sole pursuit of profits but the animating force for achieving them. Profits are in no way inconsistent with purpose – in fact, profits and purpose are inextricably linked. Profits are essential if a company is to effectively serve all of its stakeholders over time – ... Llegir més
11 maig 2019consol vancells
Danone goals by 2030

05

maig2019

Danone – SERVING A FOOD REVOLUTION BY 2030

” We firmly believe that the health of people and planet are interconnected. Both need to be nourished and protected. At the same time, the world over, people are reinventing how to eat, drink and socialize over food. In line with our ‘One Planet. One Health’ vision ... Llegir més
5 maig 2019consol vancells

22

gen.2019

Stella Artois: LET’S CHANGE 3.5 MILLION LIVES BY 2020 – #PourItForward

844 MILLION PEOPLE LACK ACCESS TO CLEAN WATER Stella Artois partnered with Water.org to help change this. With your support, since 2015, we’ve helped change the lives of more than 1.7 million people with access to clean water. And there’s so much more we can do. Our goal is ... Llegir més
22 gener 2019consol vancells
imagen-del-proyecto-incorpora-una-de-las-iniciativas-con-las-que-los-clientes-de-caixabank-pueden-colaborar

22

des.2016

CaixaBank pone en marcha un servicio de asesoramiento en filantropía para sus clientes de banca privada

CaixaBank pone en marcha un servicio de asesoramiento en filantropía para sus clientes de banca privada. • La iniciativa permite apoyar proyectos sociales, científicos o culturales a través de diferentes vehículos de inversión y donación. • La Obra Social “la Caixa” aporta su conocimiento en acción social, investigación científica y proyectos ... Llegir més
22 desembre 2016consol vancells

Entrades recents

  • Barcelona. La construcción del relato colectivo de la ciudad y “las grietas del relato oficial” – UPF
  • The Barcelona brand or how to create a city brand – Esade Alumni Events
  • La ciudadanía, protagonista en la construcción del relato y la marca Barcelona – Alumni UPF – BSM
  • La marca Barcelona, en procés per Victor Costa a Via Empresa
  • Choque de memorias: la cultura y el trauma en Barcelona (II), por Jorge Carrión

Etiquetes

#brandingwithconscience #danone #rsc #brandingforgood #esg #csr #branding #purpose #LarryFink #BlackRock #brandingwithpurpose #lectura #reading #goodread #books #purpose #people #environment #profit #esg #csr Abraham Maslow aigua antoine de saint-exupery a portada bach Barcelona bellesa benefici biografia del silencio brand branding burgos Camino Camino de Santiago cantar catedral de burgos clive sirken colors compartir comunicació consumidor correu electrònic csr danone digital e-mailing ebay esg misión ods patagonia profit propòsit purpose revolucio digital sostenibilitat sustainability unilever ítaca
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