“I know it sounds crazy, but every time I have made a decision that is best for the planet, I have made money.”
The Way I Work: Yvon Chouinard, Patagonia
Patagonia’s founder still loves to blaze a trail. He takes copious time off, lets employees manage themselves, and ... Llegir més
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A few weeks ago I was invited to Koblenz, Germany to present the Barcelona City Branding Project.
Oriol Iglesias, from Esade Business School summoned me to the annual meeting of Medinge Group, a European think tank that promotes ‘branding with conscience’. From this association, professionals from all over the ... Llegir més