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MarYvonChou-1725×810-PAN_23852

24

juny2019

The Way I Work: Yvon Chouinard Founder of Patagonia

“I know it sounds crazy, but every time I have made a decision that is best for the planet, I have made money.” The Way I Work: Yvon Chouinard, Patagonia Patagonia’s founder still loves to blaze a trail. He takes copious time off, lets employees manage themselves, and ... Llegir més
24 juny 2019consol vancells
Lorenzo Quinn – Support

26

maig2019

Purpose and Profit: An Inextricable Link

A few weeks ago I was invited to Koblenz, Germany to present the Barcelona City Branding Project. Oriol Iglesias, from Esade Business School summoned me to the annual meeting of Medinge Group, a European think tank that promotes ‘branding with conscience’. From this association, ... Llegir més
26 maig 2019consol vancells

Entrades recents

  • Barcelona. La construcción del relato colectivo de la ciudad y “las grietas del relato oficial” – UPF
  • The Barcelona brand or how to create a city brand – Esade Alumni Events
  • La ciudadanía, protagonista en la construcción del relato y la marca Barcelona – Alumni UPF – BSM
  • La marca Barcelona, en procés per Victor Costa a Via Empresa
  • Choque de memorias: la cultura y el trauma en Barcelona (II), por Jorge Carrión

Etiquetes

#brandingwithconscience #danone #rsc #brandingforgood #esg #csr #branding #purpose #LarryFink #BlackRock #brandingwithpurpose #lectura #reading #goodread #books #purpose #people #environment #profit #esg #csr Abraham Maslow aigua antoine de saint-exupery a portada bach Barcelona bellesa benefici biografia del silencio brand branding burgos Camino Camino de Santiago cantar catedral de burgos clive sirken colors compartir comunicació consumidor correu electrònic csr danone digital e-mailing ebay esg misión ods patagonia profit propòsit purpose revolucio digital sostenibilitat sustainability unilever ítaca
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