“I know it sounds crazy, but every time I have made a decision that is best for the planet, I have made money.” The Way I Work: Yvon Chouinard, Patagonia Patagonia’s founder still loves to blaze a trail. He takes copious time off, lets employees manage themselves, and ...
24 juny 2019consol vancells
A few weeks ago I was invited to Koblenz, Germany to present the Barcelona City Branding Project. Oriol Iglesias, from Esade Business School summoned me to the annual meeting of Medinge Group, a European think tank that promotes ‘branding with conscience’. From this association, ...
26 maig 2019consol vancells