“I know it sounds crazy, but every time I have made a decision that is best for the planet, I have made money.”
The Way I Work: Yvon Chouinard, Patagonia
Patagonia’s founder still loves to blaze a trail. He takes copious time off, lets employees manage themselves, and ... Llegir més
10
juny2019
"Unilever's sustainable brands grow almost 50% faster than rest of business
Unilever has once again announced an impressive performance from its "sustainable living" brands, a category that has grown from 18 to 26 brands in the last year." More info here
10 juny 2019consol vancells
26
maig2019
A few weeks ago I was invited to Koblenz, Germany to present the Barcelona City Branding Project.
Oriol Iglesias, from Esade Business School summoned me to the annual meeting of Medinge Group, a European think tank that promotes ‘branding with conscience’. From this association, ... Llegir més
26 maig 2019consol vancells
26
maig2019
Fa unes setmanes em van convidar a Koblenz, Alemanya per presentar el Projecte Marca Barcelona.
Em convocava l’Oriol Iglesias, d’Esade a la trobada anual de Medinge Group, un think tank europeu que promou el ‘branding with conscience’. Des d’aquesta entitat, professionals d’arreu del món reflexionen sobre com ... Llegir més
26 maig 2019consol vancells