“I know it sounds crazy, but every time I have made a decision that is best for the planet, I have made money.”
The Way I Work: Yvon Chouinard, Patagonia
Patagonia’s founder still loves to blaze a trail. He takes copious time off, lets employees manage themselves, and ... Llegir més
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juny2019
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juny2019
"Unilever's sustainable brands grow almost 50% faster than rest of business
Unilever has once again announced an impressive performance from its "sustainable living" brands, a category that has grown from 18 to 26 brands in the last year." More info here
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maig2019
A few weeks ago I was invited to Koblenz, Germany to present the Barcelona City Branding Project.
Oriol Iglesias, from Esade Business School summoned me to the annual meeting of Medinge Group, a European think tank that promotes ‘branding with conscience’. From this association, ... Llegir més
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maig2019
Fa unes setmanes em van convidar a Koblenz, Alemanya per presentar el Projecte Marca Barcelona.
Em convocava l’Oriol Iglesias, d’Esade a la trobada anual de Medinge Group, un think tank europeu que promou el ‘branding with conscience’. Des d’aquesta entitat, professionals d’arreu del món reflexionen sobre com ... Llegir més