“Driving change while achieving commercial, environmental and ethical goals. An established beauty brand and a startup shoe company took the stage at NRF 2020 Vision: Retail’s Big Show to illustrate how purpose-driven business models can provide the impetus to drive change while achieving commercial, environmental and ethical goals.

In order to stay relevant to consumers, employees and shareholders in an age of rapid change, many businesses are embedding ethical values across an organization as a way to stand out in the marketplace while standing up for causes and issues they believe in. (…) ”

By Sheryll Poe
NRF Contributor
See full article here
(Photo: David Boynton of The Body Shop at NRF 2020)